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Social Communication

Munich . The customer communications company in the future will increasingly take web-based. Just the social platforms like Facebook or Twitter can Care to take an active relationship. Early as 2015 German firms across all industries have a quarter of their contacts on social media and web-based self-service running, as revealed by the Munich Business School and the Management Consulting Detecon. Profiting from the increasing shift of communication into the network, both the consumers and also businesses themselves
potential untapped
"Customers want to decide autonomously when and in what ways they connect with companies to interact," says Carsten Rennhak of the Munich Business School. As interactive and mobile technologies are arousing increased the need of services regardless of time and independently to take advantage. So far the companies have the potential of the social web but still hardly developed.

addition to the integration of social media as a communication channel, companies are faced with the challenge to automate the processes more closely by the development of self-service. This may work for example through the provision of videos or intelligent search functions on websites. Thus, the plants relieve their resources, say the experts. They also generate a higher customer feedback on the portals and exchanges among consumers can be moderated and monitored closer to the product and service process optimization "together to make the customers". (Pte)

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crn.de: AASTRA Studie - Kosten als Hemmschwelle für UC

Unified Communications spielt bei vielen Unternehmen aktuell noch eine untergeordnete Rolle – wird aber in den kommenden Monaten zu einem immer wichtigeren Thema. Das ist das Ergebnis einer von Frost & Sullivan und dem Hersteller Aastra veröffentlichten Studie.

Und der Markt wächst doch: Einer Frost&Sullivan-Studie zufolge rechnen Systemintegratoren mit einem Nachfrageanstieg bei UC-Lösungen

Looking measure the individual services that are grouped under the term Unified Communications, so to them, survey participants from different marketing opportunities. One of the main topics of the coming months for 62 percent of ICT specialists Fixed Mobile Convergence, followed by unified messaging (42 percent). The biggest business, however, is seen in the migration to IP. 80 percent of respondents said that should be expected in this area, most jobs in investment Unified Communivations solutions were due to the economic crisis, many companies postponed but not canceled: in a survey of system integrators, service providers, consultants, distributors and resellers gave only five percent of respondents said that a majority of customers already using UC solutions. 65 percent of the surveyed systems houses in 2010 but expect an increasing demand for complete packages or individual UC services. The reason for the current reluctance is the study of the past economic crisis. By the end displaced investment would now be made up.


This result is due to the reasons for the use of UC services together. According to the survey are cost savings and efficiency at the top tothe list of motivations (both 85 percent). Followed by mobility and home working (81 percent). Efficient processes are important in financial services traditionally a major role. For this reason, survey participants see this sector as the largest buyer of UC solutions. In second place is the IT and telecommunications industry, followed by service providers in the areas of real estate, consulting and accounting. A comparatively small importance is attached to the retail, education and construction.


The "UC Channel Survey 2010" was published by ICT specialists Aastra in cooperation with the consulting firm Frost & Sullivan. Europe took part 169 companies, 15 percent of them are from Austria.

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swissitmagazine.ch: Swisscom bring UCC aus der Cloud

7th September 2010

On the basis of collaboration solutions Cisco offers Swisscom late 2010 Unified Communication and Collaboration via cloud computing.

first Swiss provider Swisscom expands its cloud services to benefits from the Unified Communications and Collaboration (UCC) and video communications. The virtualized solutions based on applications from the Cisco collaboration portfolio: in addition to telephony and the Presence or the ability to conduct online meetings and contact center functions to use, supports. Another part of the offer is Cisco Telepresence. Customers the high-end video conferencing solution can now refer to as cloud services. The virtualized communication solutions are available from the end of 2010 for national and international companies.

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