Enterprise - such as mobility change and cloud companies
(12/03/2010; 13:30) The year 2010 brought massive changes in the behavior of consumers and also the gadgets they own, or at least want to have. Smart phones, tablets and social networking are the themes that have occupied in the previous year, the massive consumer.
social networks initially have drastic effects on the marketing departments. As large companies react, we have covered in several articles (see links at bottom of page). The interaction with customers and move with it the marketing budget, more and more towards the social networks and companies are trying to reach their customers are increasingly mobile. From the simple transmission of advertising messages is increasing - just an interaction.
The mobile companies
Gartner, IDC, Forester, and other consulting firms have repeatedly pointed out that consumers take as an employee, new trends in the company and that they are private to new media and new technologies develop. With the private use of smart phones and tablets of the mobilization of the work is also nothing in your way.
fact, more and more companies jump on the train. As Apple COO Tim Cook announced in July, have in the first 90 days already half the Fortune 500 in the U.S., the company used in the iPad, or at least tested its use. AT & T announced that iPhone are already 40% of its sales to businesses.
Leif-Olof Wallin
by Gartner in its business breakfast in December in Vienna noted that satisfy some of the smartphone operating systems do not quite all the security requirements of enterprises. Is the weak point even with the full integration in e-mail system and other enterprise software.
offer manufacturers such as SAP, but ever-increasing integration of mobile devices in the enterprise via IT Apps or VPN access to intranet. This is the way of easy access to information such as stock levels, prices or ordering processes increasingly common.
For this year a large number of new tablets and smart phones is expected, which will also increase significantly in corporate fitness. And this process will be disruptive to say more and more consulting firms. He is completely open up new possibilities for work organization.
Cloud Computing before the breakthrough
Mobile devices are attached, in one form or another in der Cloud, sei es mit der E-Mail-Funktionalität, Chat oder eben in der privaten Cloud des Unternehmens. Die US-Administration nutzt auch zunehmend Services aus der Google Cloud und hat damit diesen Services zusätzliche Glaubwürdigkeit verliehen.
IDC hat für heuer ein Wachstum der IT-Ausgaben um 13% auf 1,3 Billionen Dollar prognostiziert. Die stärksten Wachstumsbereiche sollen dabei Software, Services und Lösungen aus der Public Cloud sein. Cloud Services sind nicht mehr länger ein peripheres Phänomen, sondern werden auch für pragmatisch agierende Unternehmen zum Mainstream, bieten sie doch auch beträchtliche Möglichkeiten der Savings.
case of monopolies
Until now 95% of the IT environment of Microsoft (and Intel) dominates. With the massive proliferation of smart phones, tablets and cloud services, will fall to that monopoly. For the smart phones will only run more than 5% of Microsoft software. And certainly not a processor from Intel. If smartphones and tablets make up more shares in a company's computing platform, must address the IT departments for better or worse with IOS, Android, and BlackBerry OS.
will similarly change the cloud things. Whether SAP is running on a Microsoft server or on a Exadata / Exalogic of Oracle, the company may not care. And for the cloud providers the scalability and cost issues are crucial. And SharePoint, at the beginning of last year still seen as an important tool for implementing internal communication platforms, will lose as too complicated and inflexible, this year probably more important.
cloud services and mobility offer newcomers and start up entirely new opportunities to succeed in the market and offer services and thus make the current market dominators sharp competition.
Hermann Hauser, Austrian Co-founder of ARM (the processor where 95% of the smartphone is inside), said recently: "There is no case in the history of computing, a company that has dominated a wave at the next was a leader and that the next wave had not killed the previous one. "
The year 2011 will be so for companies and the whole IT industry very exciting.
